Despite the numerous benefits that social media can bring to a business or individual, there are many misconceptions about what it can and can’t accomplish. Far too often, unrealistic expectations lead to disappointment. Knowing what social media can’t do will make it easier to harness the power of what it can accomplish.

5 THINGS SOCIAL MEDIA CAN’T DO:

Replace A Marketing Strategy

Social media is powerful, but it isn’t a stand-alone substitute for a marketing strategy. Effective marketing strategies can and should incorporate social media elements. However, simply launching a StumbleUpon account or Facebook Page isn’t going to cut it. (more…)

A few months ago I was told about a application by PixelPipe that allows you to update your blogs and micro-blogs, like Twitter and FaceBook. The person who told me about it said something like, "You can make a single entry and it sends it out to all of your accounts at the same time". What? You mean I only →

Here is the new demo reel for Omni Advertising, based in Boca Raton, Florida

As we all try to keep on top of technology and try to bring in more visitors to our websites it seems that there is always another method to try. By now most of us know that site like FaceBook, Twitter, LinkedIn, and MySpace are huge. These social networking sites allow people to interact with each other almost immediately. Is →

OsmonicAir.com is now online. Osmonic Air is a local small business that installs HEPA Air Filtration and Central Air Vacuum systems. Although HEPA filtration systems have often been used for hospitals, manufacturing and the Aerospace industry, they are being installed in homes more frequently now due to the growing concern of Indoor Air Pollution, otherwise known as IAP. IAP can →

Here is a pic of the stage at the Brews, Blues & BBQ festival in Uptown Charlotte, NC from last Saturday.  

Everyone today knows that mobile phones have taken opened a new way to communicate with the world. With all of the new touch screen phones available today it is a wonder that anyone can decide which to buy. I had resisted the cellular siren call until my boss decided it was time to get on the bandwagon and start designing →

I'm a little late in getting this posted but, a couple months ago I was asked to convert the html version of The Sportsman's Daily over to a Wordpress templated site. The site was already using Wordpress for it's blog, but the client's wanted to re-design the blog to resemble the main site, thereby carrying over the design and enabling →

Last week I was contacted by Robert Muse, owner and operator of Muse Hauling and Grading here in Denver, North Carolina. Robert contacted me because, like a lot of local small business owners, he is currently experiencing a downturn in business due to the economy. And, like many other business owners big and small, he needs to be careful with →

There is a big push right now by some companies to get website owners to invest in Search Engine Optimization for their sites. The truth is that if you're site is not optimized correctly, the chances of someone finding you on one of the search engines is slim to none. Type in any word or phrase and see how many →